You’d never believe it if Wikipedia didn’t tell you so. “Cock Rock” is a sub-genre or offshoot of glam, right. What’s unbelievable is that Burger King – the imperial viceroys of fast food have established a band called Coq Roq on Myspace in order to sell Chicken Fries. Oh so much to say. Go to the page first – listed as the title of this post. They are labeled as “Indie” and their influences list “animosity towards record execs.” My brain is short circuiting. This could only work because a.) Burger King has the chutzpah to embrace the ironic sexual innuendos involved in the cock rock genre, as well as the the associated phalocentric suggestiveness evoked by shaping the chicken into French Fries (groooooooooan), b.) The sheer obvious incongruity of a gigantic burger corporation making statements about “the man” in deference to the recording business is an irony too tempting to resist for Coq Roq’s fans. All of the band members have pseudonyms like “Fowl Mouth,” and “Free Range,”and their first television commercial, according to Wikipedia (online source for all truthiness), featured the tagline “Groupies love the Coq.” The posters seem to support the group ecstatically – only one of which saying anything related to the interstices of authenticity and overt commercialism (and she didn’t seem to be able to decide which way the balanced tipped). These guys are an “Indie” band slingin’ a corporate-produced commodity (chicken fries) to a target audience (presumably, teenagers and dopey 20-somethings).
This has to be some kind of proof that authenticity is no longer such a hot-button quality that will make-or-break anyone. Maybe we’ve all made up with the man. Or maybe all the fans are low-level execs of Burger King who set up myspace accounts with their sons’ and daughters’ pictures. I…AM…STUMPED!